Brand/Product Launch


The Brief

Our client, a giant handphone manufacturer wanted to organise an annual two day conference which would bring together all their senior members of staff. In addition to this the event would also celebrate the launch of their brand new product.

Their brief specified that they wanted the location and theming to portray the two sides to their business –more modern, younger approach with their new products.


  • The location selected needed to surpass the expectations of the last conference
  • The client was hesitant to allow complete ownership of the delegate registration due to some previous bad experiences they had before


230 Delegates


Flower Field Hall

Brand n Product 2


The agenda blended experiential activities, debate, business presentations and a social programme. We created a 360 degree presentation theatre, where delegates would be completely immersed in the content, presented in a bold and confident style which really helped convey the personality and the ambition of the brand. The event was full of surprises including live screening of the high tech features of the new product.

We provided the following services:

  • Logistics & Production Management
  • Sound, Lighting and Audio Visual
  • Agency – All provision of entertainment and entertainers
  • Crew and transport
  • Digital Media
  • Branding Concepts
  • Delegate management & online registration portal


“Overwhelming feedback from the delegates that this event had set a new bench mark for other conferences to aspire to, that the direction of the business was clear and the team understood how best to work together to reach their potential.”

Senior Conference Planner


Brand/Product Launch